duemme.

Two friends with a shared love for women’s wear founded Duemme, a new brand in the fashion industry. The name originated from the two initial M’s in their names, which are reflected in the logo, but also form a dress silhouette outlined by a heart shape, symbolizing their love.

We aimed to convey a sense of comfort and reliability while highlighting quality and evoking emotions. Therefore, the color palette was chosen to feature shades of gray, white, and pink.